Whether you’re hitting the treadmill, entering your first 5K or pounding the long-distance high-way if running is your thing, then chances are you’re on the look-out for the latest products and training aids that can help you reach your fitness goals.
Major footwear providers know that innovation is king, so when Reebok approached Ovation PR to promote their latest running gear, we knew exactly what to do.
Ovation PR designed an augmented reality platform to showcase the One Series shoe linked to a customer database that would build a running community where like-minded people could be connected and share information about their fitness journeys, goals and products.
The campaign kicked-off in The Dubai Mall store with an event held in partnership with UPANDRUNNING sports specialists providing gait analysis for customers and members of the media. 20+ key journalists and bloggers from across the fitness and lifestyle landscape took to the treadmill while consumers browsed the latest collections all under the heading Watch Me Run. #ReebokRunningME.