We like nothing better than a sporting challenge – and you don’t get much more sporting than testing your accuracy and speed out on the shooting range.
Shooting is one of the oldest Olympic sports, so when we were approached by RL360 to promote Double Trap Shooting World Record Holder, Tim Kneale’s visit to Dubai, prior the 2016 Rio Olympic games, we were ready to take on the challenge.
Ovation PR developed an afternoon shooting experience for media and key clients at the renowned Jebel Ali Shooting Club. Attended by senior sports journalists and financial editors from across the UAE, Ovation PR managed an afternoon of media immersion and interviews with Q & A’s to the RL360 team and Quantum-sponsored Tim Kneale.
The results were DPS features, full-page features and 1/4 paged editorials in leading UAE newspapers, all on target with the brands’ key messages. Post-event the press release went on to achieved numerous editorial mentions and inclusions from wider media in both English and Arabic titles.